Twitter, Federated Media launch sponsored ‘ExecTweets’
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Tuesday, March 24th, 2009
by andrewsauter
See full article: Twitter Inc. and ad network Federated Media on Monday unveiled what may be a new way for the popular microblogging service to make money.
They launched an “ExecTweets” page built by Federated Media and sponsored by Microsoft Corp. (NASDAQ:MSFT) that collects Twitter postings, known as tweets, by prominent corporate executives.
It can be found at www.exectweets.com and on Twitter itself under the username exectweets. Visitors can suggest executives to be featured as well as vote up or down on specific tweets.
Links to sites tweeted about by the execs, as well as “word clouds” showing which words are most frequently coming up in the tweets, are also featured on the page.