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	<title>Chicago Social Media News, Internet Consulting, and Marketing &#187; Viral marketing</title>
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		<title>Another great case study: Blentech Blenders (via Mashable)</title>
		<link>http://www.smoexpert.com/another-great-case-study-blentech-blenders-via-mashable</link>
		<comments>http://www.smoexpert.com/another-great-case-study-blentech-blenders-via-mashable#comments</comments>
		<pubDate>Thu, 22 May 2008 19:30:58 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
				<category><![CDATA[case studies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=70</guid>
		<description><![CDATA[Jackie Peters of Heavy Bag Media has a great case study on Blendtech Blenders. It&#8217;s another great example of with a little smart viral marketing and a small budget they created an amazing following online:
mashable.com/2008/05/22/social-media-marketing-primer/]]></description>
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