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	<title>Chicago Social Media News, Internet Consulting, and Marketing &#187; social media marketing</title>
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		<title>Top 10 Social Media Questions Marketers Want Answered</title>
		<link>http://www.smoexpert.com/top-10-social-media-questions-marketers-want-answered</link>
		<comments>http://www.smoexpert.com/top-10-social-media-questions-marketers-want-answered#comments</comments>
		<pubDate>Tue, 24 Mar 2009 15:27:38 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
				<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[IL]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=109</guid>
		<description><![CDATA[Great whitepaper article, also has a video. Check it out.

See Full Article Here: http://www.whitepapersource.com/socialmediamarketing/report/

Social Media Marketing Industry Report
By Michael Stelzner

Click to retweet this reportSocial media is seen by many marketers as the next gold rush.]]></description>
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		<title>Calculating the ROI of a Social Media Marketing Campaign</title>
		<link>http://www.smoexpert.com/calculating-the-roi-of-a-social-media-marketing-campaign</link>
		<comments>http://www.smoexpert.com/calculating-the-roi-of-a-social-media-marketing-campaign#comments</comments>
		<pubDate>Fri, 08 Aug 2008 21:42:47 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[social bookmarking]]></category>
		<category><![CDATA[Calculating ROI]]></category>
		<category><![CDATA[social media marketing]]></category>

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		<description><![CDATA[ROI or “Return on Investment” is a large topic of discussion in the world of Social Media advertising. No one seems to have a quantifiable answer and the answer is sometimes answered vaguely. I’ve heard everything  from “Well… it’s a long term strategy”, “It helps with your organic search”, “It’s really about brand reputation and management”, to “It’s really impossible to measure the results.”
The truth of the matter is, almost all of these things are correct. However, I disagree that it’s impossible to measure.]]></description>
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		<title>An Exercise in Social Media Optimization: The Obama Gun Mailer</title>
		<link>http://www.smoexpert.com/9</link>
		<comments>http://www.smoexpert.com/9#comments</comments>
		<pubDate>Tue, 06 May 2008 17:21:12 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
				<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[viral markting]]></category>

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		<description><![CDATA[An awesome exercise in the power of Social Media and Social Networking

Many people talk theory about the power of Social Media, but few put it into practice. In my blog I'll speak about social media, social networking, and blogs. Specifically, how it can make your marketing efforts more targeted, cheaper, and more successful. Let me show you an example of how with only an hour of work on a Saturday morning, a zero dollar budget and a 56K modem, I made international news, within 48 hours.

The Clinton Obama Gun Mailer... 

Click below to read more…]]></description>
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		<slash:comments>11</slash:comments>
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