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	<title>Chicago Social Media News, Internet Consulting, and Marketing &#187; case studies</title>
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		<title>Another great case study: Blentech Blenders (via Mashable)</title>
		<link>http://www.smoexpert.com/another-great-case-study-blentech-blenders-via-mashable</link>
		<comments>http://www.smoexpert.com/another-great-case-study-blentech-blenders-via-mashable#comments</comments>
		<pubDate>Thu, 22 May 2008 19:30:58 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
				<category><![CDATA[case studies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=70</guid>
		<description><![CDATA[Jackie Peters of Heavy Bag Media has a great case study on Blendtech Blenders. It&#8217;s another great example of with a little smart viral marketing and a small budget they created an amazing following online:
mashable.com/2008/05/22/social-media-marketing-primer/]]></description>
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		<title>An Exercise in Social Media Optimization: The Obama Gun Mailer</title>
		<link>http://www.smoexpert.com/9</link>
		<comments>http://www.smoexpert.com/9#comments</comments>
		<pubDate>Tue, 06 May 2008 17:21:12 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
				<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[viral markting]]></category>

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		<description><![CDATA[An awesome exercise in the power of Social Media and Social Networking

Many people talk theory about the power of Social Media, but few put it into practice. In my blog I'll speak about social media, social networking, and blogs. Specifically, how it can make your marketing efforts more targeted, cheaper, and more successful. Let me show you an example of how with only an hour of work on a Saturday morning, a zero dollar budget and a 56K modem, I made international news, within 48 hours.

The Clinton Obama Gun Mailer... 

Click below to read more…]]></description>
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		<slash:comments>11</slash:comments>
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