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	<title>Social Media Marketing and Optimization</title>
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	<pubDate>Thu, 10 Jul 2008 19:57:34 +0000</pubDate>
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		<title>Analyzing the Social Web and ROI</title>
		<link>http://www.smoexpert.com/analyzing-the-social-web-and-roi</link>
		<comments>http://www.smoexpert.com/analyzing-the-social-web-and-roi#comments</comments>
		<pubDate>Wed, 09 Jul 2008 15:41:52 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[social media optimization]]></category>

		<category><![CDATA[Social Web Analytics]]></category>

		<category><![CDATA[SWA]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=81</guid>
		<description><![CDATA[Philip Sheldrake at Marcom Professional has written a free e-book on analyzing the social web. From the author's website here:

"Social Web Analytics (SWA) is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence." ]]></description>
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		<item>
		<title>Real Life Examples of Business Owners Using Social Media</title>
		<link>http://www.smoexpert.com/real-life-examples-of-business-owners-using-social-media</link>
		<comments>http://www.smoexpert.com/real-life-examples-of-business-owners-using-social-media#comments</comments>
		<pubDate>Tue, 08 Jul 2008 19:03:40 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=80</guid>
		<description><![CDATA[Great article over at small business trends:
http://www.smallbiztrends.com/2008/07/real-life-examples-of-business-owners-using-social-media.html/ 


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		<item>
		<title>Top Ten Viral Marketing Campaigns of all Time</title>
		<link>http://www.smoexpert.com/top-ten-viral-marketing-campaigns-of-all-time</link>
		<comments>http://www.smoexpert.com/top-ten-viral-marketing-campaigns-of-all-time#comments</comments>
		<pubDate>Thu, 12 Jun 2008 15:23:28 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=79</guid>
		<description><![CDATA[Sorry, I haven't written in my blog lately, I've been so busy with getting this company together that I haven't had time to write anything. Good news is, it looks like I have a real client now. Between trying to get the FlashPoint Social Media site up, proposal writing, and trying to get more business in the pipe-line, I've been neglecting my blog and all my profiles.

I wanted to drop this link, it comes from Patrick Altoft at Blogstorm:

The Top 10 Viral Marketing Campaigns of all Time:

http://www.blogstorm.co.uk/the-top-10-viral-marketing-campaigns-of-all-time/

It's an interesting read on the power of viral marketing. Although it can be difficult to achieve the same results many of these companies had, it's definitely something your company should look into. A good rule of thumb is for every 20 viral campaigns you produce, 1 may have some success. The good news is usually these types of campaigns will cost a fraction of a big budget campaign and will be 10X more effective. When formulating a social media plan, some sort of viral efforts should be included. Regardless of how boring you may think your product is :-). ]]></description>
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		</item>
		<item>
		<title>Five Quick, Free (or Almost Free) and Easy Ways to Create Facebook Apps- Part Three: App in the box</title>
		<link>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps-part-three-app-in-the-box</link>
		<comments>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps-part-three-app-in-the-box#comments</comments>
		<pubDate>Wed, 28 May 2008 16:33:43 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Social News]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=71</guid>
		<description><![CDATA[#3 Appinabox

Type: Cross Functional App/Widget Creator
Good for: People that want to share their videos or mp3s
Cost: Free (optional upgrade)
Pros: Easy to use, free, can upgrade, and supports a number of different widgets
Cons: Only works with facebook, doesn’t accept RSS feeds.
Website: www.appinabox.com

Appinabox is another widgetbox type application that allows you to create multiple facebook applications with a single generator.]]></description>
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		</item>
		<item>
		<title>Another great case study: Blentech Blenders (via Mashable)</title>
		<link>http://www.smoexpert.com/another-great-case-study-blentech-blenders-via-mashable</link>
		<comments>http://www.smoexpert.com/another-great-case-study-blentech-blenders-via-mashable#comments</comments>
		<pubDate>Thu, 22 May 2008 19:30:58 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[case studies]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=70</guid>
		<description><![CDATA[Jackie Peters of Heavy Bag Media has a great case study on Blendtech Blenders. It&#8217;s another great example of with a little smart viral marketing and a small budget they created an amazing following online:
http://mashable.com/2008/05/22/social-media-marketing-primer/


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		</item>
		<item>
		<title>Five Quick, Free (or Almost Free) and Easy Ways to Create Facebook Apps- Part Two: Widget Box</title>
		<link>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps-part-two-widget-box</link>
		<comments>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps-part-two-widget-box#comments</comments>
		<pubDate>Thu, 22 May 2008 16:00:22 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[case studies]]></category>

		<category><![CDATA[social media optimization]]></category>

		<category><![CDATA[Widget Creation. Facebook Applications]]></category>

		<category><![CDATA[Widgetbox]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=60</guid>
		<description><![CDATA[#2. Widgetbox

Type: Cross Functional App/Widget Creator
Good for: People that want to make multiple platform widgets and more than a Blog Application
Cost: Free
Pros: Easy to use, great directions, it creates a true Facebook app, and you can create more than one type of application, works with OpenSocial
Cons: Widgets contain advertisements, end result not as clean as others

Website: http://www.widgetbox.com

WidgetBox is a little different and a little broader.  It’s totally free, and you can create a cross functional widget. You set up the widget first, then you choose which platform you want to distribute it to. For Example we’re going to set up a FaceBook app using my RSS feed, but you can also use your flash content, html content or webpage. 

Click below to read more... ]]></description>
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		</item>
		<item>
		<title>Five Quick, Free (or Almost Free)  and Easy Ways to Create Facebook Apps- Part One: Blogfuse.com</title>
		<link>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps</link>
		<comments>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps#comments</comments>
		<pubDate>Mon, 19 May 2008 17:43:59 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[blogfuse]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[Chicago]]></category>

		<category><![CDATA[facebook apps]]></category>

		<category><![CDATA[myspace]]></category>

		<category><![CDATA[review]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=44</guid>
		<description><![CDATA[So you wanna make FaceBook apps? I'm from Chicago. We have a certain way of doing business. Every company I have ever worked for has to be "scrappy".  We're a tough city, built on the backs of hard working blue collar, no frills, get your hands dirty, and as cheap and fast as possible. Apparently, I did not inherit many of these traits, I like expensive soap, I don’t like to sweat, and the last time I got my hands dirty was opening a computer case.  Regardless, I’m with them in spirit, especially when I look at creating Facebook apps or Myspace apps. I look for a way to create these as quickly, easily and inexpensively as possible.
Keep in mind that this is geared for people with little to no programming ability.  In the five following posts I am going to review websites you can go to create your own apps.
Five Quick, Free (or Almost Free)  and Easy Ways to Create Facebook Apps:

In my first review I'm going to go over BlogFuse. There doesn't seem to be many reviews on this one, but it looks interesting.

#1.  BlogFuse.com

Click below to read more…]]></description>
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		</item>
		<item>
		<title>How much traffic can you get from social bookmarking?</title>
		<link>http://www.smoexpert.com/how-much-traffic-can-you-get-from-social-bookmarking</link>
		<comments>http://www.smoexpert.com/how-much-traffic-can-you-get-from-social-bookmarking#comments</comments>
		<pubDate>Fri, 09 May 2008 21:49:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Social News]]></category>

		<category><![CDATA[social bookmarking]]></category>

		<category><![CDATA[digg]]></category>

		<category><![CDATA[reddit]]></category>

		<category><![CDATA[smm smo]]></category>

		<category><![CDATA[social media optimization]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=41</guid>
		<description><![CDATA[ thought this was a good follow up to the article a few days ago. This article was forwarded to me by Kevin a while back. It's written by SEOCO, a UK company, it breaks down the various social bookmarking sites, and expected traffic sources, definately a good read:
Just How Much Traffic Can You Get From Social Media Websites?

Click below to read more… ]]></description>
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		</item>
		<item>
		<title>An Exercise in Social Media Optimization: The Obama Gun Mailer</title>
		<link>http://www.smoexpert.com/9</link>
		<comments>http://www.smoexpert.com/9#comments</comments>
		<pubDate>Tue, 06 May 2008 17:21:12 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[social media optimization]]></category>

		<category><![CDATA[case studies]]></category>

		<category><![CDATA[SMM]]></category>

		<category><![CDATA[SMO]]></category>

		<category><![CDATA[social media marketing]]></category>

		<category><![CDATA[viral markting]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=9</guid>
		<description><![CDATA[An awesome exercise in the power of Social Media and Social Networking

Many people talk theory about the power of Social Media, but few put it into practice. In my blog I'll speak about social media, social networking, and blogs. Specifically, how it can make your marketing efforts more targeted, cheaper, and more successful. Let me show you an example of how with only an hour of work on a Saturday morning, a zero dollar budget and a 56K modem, I made international news, within 48 hours.

The Clinton Obama Gun Mailer... 

Click below to read more… ]]></description>
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