<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>Social Media Marketing and Optimization</title>
	<atom:link href="http://www.smoexpert.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.smoexpert.com</link>
	<description>smoexpert.com</description>
	<pubDate>Thu, 14 Aug 2008 03:51:43 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
	<language>en</language>
			<item>
		<title>4 Pillars of Writing Exceptional Blogs</title>
		<link>http://www.smoexpert.com/4-pillars-of-writing-exceptional-blogs</link>
		<comments>http://www.smoexpert.com/4-pillars-of-writing-exceptional-blogs#comments</comments>
		<pubDate>Tue, 12 Aug 2008 18:14:33 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[blog writing]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=86</guid>
		<description><![CDATA[Another great post by Leo over at problogger.com, talks about the 4 pillars of writing content for your blog. Content can definitely be one of the most challenging and important things about writing a blog. Anyway, you can read more here:]]></description>
		<wfw:commentRss>http://www.smoexpert.com/4-pillars-of-writing-exceptional-blogs/feed</wfw:commentRss>
		</item>
		<item>
		<title>25 Startups Using Twitter</title>
		<link>http://www.smoexpert.com/25-startups-using-twitter</link>
		<comments>http://www.smoexpert.com/25-startups-using-twitter#comments</comments>
		<pubDate>Tue, 12 Aug 2008 18:02:23 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[case studies]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=85</guid>
		<description><![CDATA[Rodney Rumford over at FaceReviews has an excellent article of 25 startups using Twitter. I'm not entirely sold on the ROI from doing this yet, since Twitter in the grand scheme of things still has a relatively low number of users compared to other social media applications. However, I'm definitely recommending that every company should at least have a Twitter account. In the future, I think it will become a valuable tool.

As Rodney points out, there are definitely marketing benefits: ]]></description>
		<wfw:commentRss>http://www.smoexpert.com/25-startups-using-twitter/feed</wfw:commentRss>
		</item>
		<item>
		<title>A little monday humor: No Twitter for Hitler</title>
		<link>http://www.smoexpert.com/a-little-monday-humor-no-twitter-for-hitler</link>
		<comments>http://www.smoexpert.com/a-little-monday-humor-no-twitter-for-hitler#comments</comments>
		<pubDate>Mon, 11 Aug 2008 17:07:47 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=84</guid>
		<description><![CDATA[Ahh, a little monday humor for you: No Twitter for Hitler]]></description>
		<wfw:commentRss>http://www.smoexpert.com/a-little-monday-humor-no-twitter-for-hitler/feed</wfw:commentRss>
		</item>
		<item>
		<title>Calculating the ROI of a Social Media Marketing Campaign</title>
		<link>http://www.smoexpert.com/calculating-the-roi-of-a-social-media-marketing-campaign</link>
		<comments>http://www.smoexpert.com/calculating-the-roi-of-a-social-media-marketing-campaign#comments</comments>
		<pubDate>Fri, 08 Aug 2008 21:42:47 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[case studies]]></category>

		<category><![CDATA[social bookmarking]]></category>

		<category><![CDATA[Calculating ROI]]></category>

		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=83</guid>
		<description><![CDATA[ROI or “Return on Investment” is a large topic of discussion in the world of Social Media advertising. No one seems to have a quantifiable answer and the answer is sometimes answered vaguely. I’ve heard everything  from “Well… it’s a long term strategy”, “It helps with your organic search”, “It’s really about brand reputation and management”, to “It’s really impossible to measure the results.”
The truth of the matter is, almost all of these things are correct. However, I disagree that it’s impossible to measure.]]></description>
		<wfw:commentRss>http://www.smoexpert.com/calculating-the-roi-of-a-social-media-marketing-campaign/feed</wfw:commentRss>
		</item>
		<item>
		<title>Analyzing the Social Web and ROI</title>
		<link>http://www.smoexpert.com/analyzing-the-social-web-and-roi</link>
		<comments>http://www.smoexpert.com/analyzing-the-social-web-and-roi#comments</comments>
		<pubDate>Wed, 09 Jul 2008 15:41:52 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[social media optimization]]></category>

		<category><![CDATA[Social Web Analytics]]></category>

		<category><![CDATA[SWA]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=81</guid>
		<description><![CDATA[Philip Sheldrake at Marcom Professional has written a free e-book on analyzing the social web. From the author's website here:

"Social Web Analytics (SWA) is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence." ]]></description>
		<wfw:commentRss>http://www.smoexpert.com/analyzing-the-social-web-and-roi/feed</wfw:commentRss>
		</item>
		<item>
		<title>Real Life Examples of Business Owners Using Social Media</title>
		<link>http://www.smoexpert.com/real-life-examples-of-business-owners-using-social-media</link>
		<comments>http://www.smoexpert.com/real-life-examples-of-business-owners-using-social-media#comments</comments>
		<pubDate>Tue, 08 Jul 2008 19:03:40 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=80</guid>
		<description><![CDATA[Great article over at small business trends:
http://www.smallbiztrends.com/2008/07/real-life-examples-of-business-owners-using-social-media.html/ 


share this story

















Hide Sites



$$('div.d80').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); ]]></description>
		<wfw:commentRss>http://www.smoexpert.com/real-life-examples-of-business-owners-using-social-media/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top Ten Viral Marketing Campaigns of all Time</title>
		<link>http://www.smoexpert.com/top-ten-viral-marketing-campaigns-of-all-time</link>
		<comments>http://www.smoexpert.com/top-ten-viral-marketing-campaigns-of-all-time#comments</comments>
		<pubDate>Thu, 12 Jun 2008 15:23:28 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=79</guid>
		<description><![CDATA[Sorry, I haven't written in my blog lately, I've been so busy with getting this company together that I haven't had time to write anything. Good news is, it looks like I have a real client now. Between trying to get the FlashPoint Social Media site up, proposal writing, and trying to get more business in the pipe-line, I've been neglecting my blog and all my profiles.

I wanted to drop this link, it comes from Patrick Altoft at Blogstorm:

The Top 10 Viral Marketing Campaigns of all Time:

http://www.blogstorm.co.uk/the-top-10-viral-marketing-campaigns-of-all-time/

It's an interesting read on the power of viral marketing. Although it can be difficult to achieve the same results many of these companies had, it's definitely something your company should look into. A good rule of thumb is for every 20 viral campaigns you produce, 1 may have some success. The good news is usually these types of campaigns will cost a fraction of a big budget campaign and will be 10X more effective. When formulating a social media plan, some sort of viral efforts should be included. Regardless of how boring you may think your product is :-). ]]></description>
		<wfw:commentRss>http://www.smoexpert.com/top-ten-viral-marketing-campaigns-of-all-time/feed</wfw:commentRss>
		</item>
		<item>
		<title>Five Quick, Free (or Almost Free) and Easy Ways to Create Facebook Apps- Part Three: App in the box</title>
		<link>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps-part-three-app-in-the-box</link>
		<comments>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps-part-three-app-in-the-box#comments</comments>
		<pubDate>Wed, 28 May 2008 16:33:43 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Social News]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=71</guid>
		<description><![CDATA[#3 Appinabox

Type: Cross Functional App/Widget Creator
Good for: People that want to share their videos or mp3s
Cost: Free (optional upgrade)
Pros: Easy to use, free, can upgrade, and supports a number of different widgets
Cons: Only works with facebook, doesn’t accept RSS feeds.
Website: www.appinabox.com

Appinabox is another widgetbox type application that allows you to create multiple facebook applications with a single generator.]]></description>
		<wfw:commentRss>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps-part-three-app-in-the-box/feed</wfw:commentRss>
		</item>
		<item>
		<title>Another great case study: Blentech Blenders (via Mashable)</title>
		<link>http://www.smoexpert.com/another-great-case-study-blentech-blenders-via-mashable</link>
		<comments>http://www.smoexpert.com/another-great-case-study-blentech-blenders-via-mashable#comments</comments>
		<pubDate>Thu, 22 May 2008 19:30:58 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[case studies]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=70</guid>
		<description><![CDATA[Jackie Peters of Heavy Bag Media has a great case study on Blendtech Blenders. It&#8217;s another great example of with a little smart viral marketing and a small budget they created an amazing following online:
http://mashable.com/2008/05/22/social-media-marketing-primer/


share this story

















Hide Sites



$$('div.d70').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); ]]></description>
		<wfw:commentRss>http://www.smoexpert.com/another-great-case-study-blentech-blenders-via-mashable/feed</wfw:commentRss>
		</item>
		<item>
		<title>Five Quick, Free (or Almost Free) and Easy Ways to Create Facebook Apps- Part Two: Widget Box</title>
		<link>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps-part-two-widget-box</link>
		<comments>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps-part-two-widget-box#comments</comments>
		<pubDate>Thu, 22 May 2008 16:00:22 +0000</pubDate>
		<dc:creator>andrewsauter</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[case studies]]></category>

		<category><![CDATA[social media optimization]]></category>

		<category><![CDATA[Widget Creation. Facebook Applications]]></category>

		<category><![CDATA[Widgetbox]]></category>

		<guid isPermaLink="false">http://www.smoexpert.com/?p=60</guid>
		<description><![CDATA[#2. Widgetbox

Type: Cross Functional App/Widget Creator
Good for: People that want to make multiple platform widgets and more than a Blog Application
Cost: Free
Pros: Easy to use, great directions, it creates a true Facebook app, and you can create more than one type of application, works with OpenSocial
Cons: Widgets contain advertisements, end result not as clean as others

Website: http://www.widgetbox.com

WidgetBox is a little different and a little broader.  It’s totally free, and you can create a cross functional widget. You set up the widget first, then you choose which platform you want to distribute it to. For Example we’re going to set up a FaceBook app using my RSS feed, but you can also use your flash content, html content or webpage. 

Click below to read more... ]]></description>
		<wfw:commentRss>http://www.smoexpert.com/five-quick-free-or-almost-free-and-easy-ways-to-create-facebook-apps-part-two-widget-box/feed</wfw:commentRss>
		</item>
	</channel>
</rss>
