social media optimization

This is a continuation from the Web 2.0 Expo: Why Social Media Marketing Fails- And How to Fix it . Can’t agree more. I’m not even sure if we should be calling it marketing or doing “marketing campaigns” since that’s not what building relationships or producing thought leadership content in social media is about. I [...]

Full Article: mashable.com/2009/03/29/sharing-great-posts/
One of the best things about the web and social media is how much great information is written and produced every single day. If you’re a regular reader of blogs, you probably come across great articles that you just want everyone to know about. But what’s the best way to share these [...]

This is a great article in choosing a social media expert. Social media is the new gold rush, and the field is becoming increasingly congested with “experts”. Check out this article before hiring someone:
Full Article: microgeist.com/?p=158

FULL ARTICLE: www.podcastingnews.com/2009/03/24/advertisers-switching-to-social-media/

Full Article: kpgraphicarts.wordpress.com/2009/03/23/facebook-pages-local-search-engine-optimization/

This is a great article over at mashable: Why Big Brands Struggle with Social Media:

Tom Smith is the founder of Trendstream, a research consultancy that specialises in providing research and consultancy on social media, web and mobile. He formerly worked as Head of Consumer Futures at Universal McCann.

Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.

Philip Sheldrake at Marcom Professional has written a free e-book on analyzing the social web. From the author’s website here:

“Social Web Analytics (SWA) is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation’s sentiment and influence.”

An awesome exercise in the power of Social Media and Social Networking

Many people talk theory about the power of Social Media, but few put it into practice. In my blog I’ll speak about social media, social networking, and blogs. Specifically, how it can make your marketing efforts more targeted, cheaper, and more successful. Let me show you an example of how with only an hour of work on a Saturday morning, a zero dollar budget and a 56K modem, I made international news, within 48 hours.

The Clinton Obama Gun Mailer…

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