Analyzing the Social Web and ROI

Philip Sheldrake at Marcom Professional has written a free e-book on analyzing the social web. From the author’s website here:

“Social Web Analytics (SWA) is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation’s sentiment and influence.”

An Exercise in Social Media Optimization: The Obama Gun Mailer

An awesome exercise in the power of Social Media and Social Networking

Many people talk theory about the power of Social Media, but few put it into practice. In my blog I’ll speak about social media, social networking, and blogs. Specifically, how it can make your marketing efforts more targeted, cheaper, and more successful. Let me show you an example of how with only an hour of work on a Saturday morning, a zero dollar budget and a 56K modem, I made international news, within 48 hours.

The Clinton Obama Gun Mailer…

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