social media marketing

Worthwhile reading for Monday:
Here Comes Twitter Spam and How to Fight It:
A spam-less Twitter feed might just be too good to be true. Spam is becoming an increasing problem on Twitter and something has to be done to separate the wheat from the chaff. Spammers are using Twitter as a tool by replying to your [...]

Something I’ve been saying for awhile, companies know that social media is important but are still having a disconnect that they need to invest money into it. From Advertising Age:
Agencies Need to Think More Facebook, Twitter, Less TV:

Agencies Need to Think More Facebook, Twitter, Less TV
Venture Capitalist Fred Wilson Tells Marketers They Should Not Buy [...]

This is a continuation from the Web 2.0 Expo: Why Social Media Marketing Fails- And How to Fix it . Can’t agree more. I’m not even sure if we should be calling it marketing or doing “marketing campaigns” since that’s not what building relationships or producing thought leadership content in social media is about. I [...]

Great article in USA Today about retail using Twitter for marketing. I actually recently started a Twitter campaign for a client of mine: TwentyThirtyForty.net although the focus was not to sell clothing but to get more exposure for their fashion blog. And so far it’s been a pretty decent success, it got them some notice [...]

Full Article: mashable.com/2009/03/29/sharing-great-posts/
One of the best things about the web and social media is how much great information is written and produced every single day. If you’re a regular reader of blogs, you probably come across great articles that you just want everyone to know about. But what’s the best way to share these [...]

I’ve been asked more than once if a lawyer/attorney can use social media to promote his or hers business. Most of the time it’s met with great skepticism when I say they should set up a blog, FaceBook page and start a Twitter account. Anyway, it appears if you’re not doing these things you’re going [...]

This is a great article in choosing a social media expert. Social media is the new gold rush, and the field is becoming increasingly congested with “experts”. Check out this article before hiring someone:
Full Article: microgeist.com/?p=158

Good article on using social media marketing for real-estate:
Full Article: http://www.globest.com/news/1371_1371/insider/177701-1.html
Social media–how people perceive your brand and what they say about it–is more important than ever before. Although social media started as simple conversations between individuals, it has evolved to conversations about companies and emerged as a significant driver of new business.
Experts say businesses [...]

Every once and awhile I see someone tweet on Twitter on how to create a great Squidoo page. If you go over to freelancing sites like Elance, there are pages of people looking to hire someone who knows how to create a good Squidoo lense. Once upon a time there was great benefit by writing [...]

Great whitepaper article, also has a video. Check it out.

See Full Article Here: http://www.whitepapersource.com/socialmediamarketing/report/

Social Media Marketing Industry Report
By Michael Stelzner

Click to retweet this reportSocial media is seen by many marketers as the next gold rush.