case studies

96% of Online Adults are Willing to Provide an Email [...]

Hey, everyone I just want to write a brief note about writing proposal for services when bidding on a contract. Never give out to much info when writing a proposal, here’s why:

From Indie’s photo stream
Example 1: When I was first starting out, my first thought process was to give all kinds of great [...]

I’ve been asked more than once if a lawyer/attorney can use social media to promote his or hers business. Most of the time it’s met with great skepticism when I say they should set up a blog, FaceBook page and start a Twitter account. Anyway, it appears if you’re not doing these things you’re going [...]

Rodney Rumford over at FaceReviews has an excellent article of 25 startups using Twitter. I’m not entirely sold on the ROI from doing this yet, since Twitter in the grand scheme of things still has a relatively low number of users compared to other social media applications. However, I’m definitely recommending that every company should at least have a Twitter account. In the future, I think it will become a valuable tool.

As Rodney points out, there are definitely marketing benefits:

ROI or “Return on Investment” is a large topic of discussion in the world of Social Media advertising. No one seems to have a quantifiable answer and the answer is sometimes answered vaguely. I’ve heard everything from “Well… it’s a long term strategy”, “It helps with your organic search”, “It’s really about brand reputation and management”, to “It’s really impossible to measure the results.”
The truth of the matter is, almost all of these things are correct. However, I disagree that it’s impossible to measure.

Jackie Peters of Heavy Bag Media has a great case study on Blendtech Blenders. It’s another great example of with a little smart viral marketing and a small budget they created an amazing following online:
mashable.com/2008/05/22/social-media-marketing-primer/

#2. Widgetbox

Type: Cross Functional App/Widget Creator
Good for: People that want to make multiple platform widgets and more than a Blog Application
Cost: Free
Pros: Easy to use, great directions, it creates a true Facebook app, and you can create more than one type of application, works with OpenSocial
Cons: Widgets contain advertisements, end result not as clean as others

Website: http://www.widgetbox.com

WidgetBox is a little different and a little broader. It’s totally free, and you can create a cross functional widget. You set up the widget first, then you choose which platform you want to distribute it to. For Example we’re going to set up a FaceBook app using my RSS feed, but you can also use your flash content, html content or webpage.

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