Advertisers Switching To Social Media

Advertisers Switching To Social Media

Mar 24th, 2009 | By James Lewin | Category: Making Money with Podcasts

eMarketer reports that advertisers are switching to social media.

“Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter,” they note.

The claim is supported by research from the Aberdeen Group, who found that nearly 2/3rds of the companies they surveyed plan to increase social media marketing budgets this year.

Aberdeen also suggests that “best-in-class companies” should treat social media as an important part of their marketing.”

“Companies use multiple approaches to identify the individuals who wield the greatest amount of influence in any given topic area and to track changes in their influence over time,” said Jeff Zabin of Aberdeen. “Best-in-class companies engage these top influencers as brand evangelists, and then track the impact of their words and actions in terms of return on marketing investment.”

MORE: FULL ARTICLE: