Social Media Marketing and Optimization

Rodney Rumford over at FaceReviews has an excellent article of 25 startups using Twitter. I’m not entirely sold on the ROI from doing this… yet, since Twitter in the grand scheme of things still has a relatively low number of users compared to other social media applications. However, I’m definitely recommending that every company should at least have a Twitter account and be sending updates, product or industry news. In the future, I think it will become a valuable tool.

As Rodney points out, there are definitely marketing benefits:

• Product updates

• Feedback loops

• Creating evangelists

• Listening to marketplace

• Announcing news

• Having conversations

• Extending their brands

Twitter can also help with overall traffic, organic search and getting awareness out there. You can read his full article and list of companies here:

http://facereviews.com/2008/08/12/25-startups-using-twitter/