2009 March

nteresting article over at Silicon Valley insider:

Ross Sandler of RBC has done what every good analyst should do, which is say something interesting. What Ross has said is that, at its current growth rate, Facebook will surpass Google in size by 2011-2012.

(We expect Facebook’s growth will slow more rapidly than Ross thinks, but the comparison is still startling.)
facebookgooglegrowth.jpg

Forrester indicates in their new report that companies are bullish on social media marketing, and over half intend to increase budgets even though the economy could be experiencing recession in the next six months. A new report from Forrester on the social media scene has found that over half of the 145 interactive marketing professionals surveyed plan to increase their social media budgets. “Social Media Playtime Is Over,” the title for this report revealed 5% expects to decrease budgets and 42% will remain the same with their outlay.

Orginal Source (read more):

Wow… again another good post at mashable. Twitter is growing by a staggering 1300+ Percent, wow… We hardcore social media geeks have very little time before it’s destroyed by the masses

Twitter Now Growing at a Staggering 1,382 Percent

March 16th, 2009 | by Adam Ostrow1 Comment

This is a great article over at mashable: Why Big Brands Struggle with Social Media:

Tom Smith is the founder of Trendstream, a research consultancy that specialises in providing research and consultancy on social media, web and mobile. He formerly worked as Head of Consumer Futures at Universal McCann.

Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.