Analyzing the Social Web and ROI

Philip Sheldrake at Marcom Professional has written a free e-book on analyzing the social web. From the author’s website here:

“Social Web Analytics (SWA) is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation’s sentiment and influence.”

Real Life Examples of Business Owners Using Social Media

Great article over at small business trends:
http://www.smallbiztrends.com/2008/07/real-life-examples-of-business-owners-using-social-media.html/

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