Just when you think every social network imaginable has already been created, in comes the fast growing “Internet Pinboard” called Pinterest. If you’re not already familiar with Pintrest it’s:
From wikipedia: http://en.wikipedia.org/wiki/Pinterest
Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Pinterest is managed by Cold Brew Labs, a team based in Palo Alto, California. Pinterest is especially popular among women.
So why should you care? Well it presents some unique marketing opportunities and there’s already evidence it’s can be an incredible branding and traffic medium. For today I just want to share some relevant links I’ve found around the web about Pinterest that should be useful when planning your social media marketing strategy:
1. Dolody.com: Pinterest: Where Others Curate the World You Designed
How does it feel to know that every JPG or PNG you put on your blog or on a client’s website is about to be curated by random site visitors… and then liked (or re-pinned) by the rest of the world?
Welcome to Pinterest, which was founded in 2010 and has recently shot into startup stardom.
You’ve already heard a lot about Pinterest, surely. The Atlantic wrote about it last week. Forbes and CNN have covered the rapid growth of the site. And this Mashable article on Pinterest’s impact on design has already earned nearly 5000 tweets – so you’ve probably seen that, too. With over $30M in venture capital and 11.7M unique visitors in January alone, Pinterest is making waves everywhere. Especially in the design community.
So why do people care about Pinterest? And why should designers, in particular, care?
Two reasons. And they both start with “U”.
Read More at Dolody: dolody.com/#!/masterpiece/pinterest-where-others-curate-the-world-you-designed.html
2. From Hubspot: How to Master Pinterest for B2B Marketing
Let’s face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool “visual” items — but it’s pretty tricky for B2B. However, with the rapid growth of the Pinterest user base, many companies are seeing that referral traffic from Pinterest is lapping the traffic they’re generating from Google+ and YouTube. It may be time for B2B to step into the game, take advantage of Pinterest’s popularity, and use it as a new traffic and lead generator. But how can you come up with a Pinterest strategy that fits B2B? Let’s take a look …
3. From TheNextWeb: 10 Tips for Using Pinterest for your business
Now that we’ve given you the ultimate guide on how to get started with Pinterest, it’s worth taking a look at how businesses can put the social networking world’s darling to work for them.
Before taking a look at how you can put Pinterest to work for you, it’s worth looking at why you shouldn’t be ignoring Pinterest. First and foremost, the numbers speak louder than anything else. In the past six months, visits to Pinterest grew by 4000%, receiving an amazing 11 million hits in just one week.